Its product line has blossomed beyond tea and now encompasses hundreds of products that include snacks, candy, coffee and alcohol. Nicholls said the brand has “been pretty fearless and consistent in their approach and have created a very distinctive design.”ĪriZona Iced Tea made its debut in 1992 and became an immediate hit. “It’s been an excellent tool and place to express their personality and quickly say to the market ‘we are not like everybody else.'” The vibrant can, with its eye-catching checkerboard patterns and colors, was inspired by his Santa Fe house, because of the “continuous feedback and accolades we would receive from everyone” for his home’s design.ĪriZona’s design is a “great point of differentiation with its competitors,” according to Andres Nicholls, global executive creative director at consultancy and design firm Prophet. And give the logo a stylized capital Z that he said just looks better on its cans. They wanted to keep it the same price, too. That helped AriZona stand out against Snapple’s 16-ounce can. Having had his own success with a malt liquor business, Vultaggio and his partners pivoted to selling iced tea in the same-sized 23-ounce cans as their malt liquor. The “Snapple Lady” commercials turned the juice and iced tea company into a huge success, as sales boomed throughout the 90s. Vultaggio, the company’s co-founder, said he was inspired by Snapple, which was founded in 1972 and became a cultural phenomenon. That’s why the name seemed to make sense to me.”ĪriZona Beverages, which makes the famous 99-cent iced teas, began in New York City in the early 1990s. “Having a name associated with a lifestyle, which is an environment and climate that made you want to grab a refreshing iced tea. “I always associated Arizona with a healthy, clean and dry feel that was different from the Brooklyn feel,” he said. In fact, Vultaggio hadn’t even traveled west of the Mississippi. Thinking of places that were close to Santa Fe that would look better on a can, Vultaggio settled on Arizona - where he’d never been.
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